Visual identity is the “front door” of corporate reputation, and it has an enormous impact on brand perception. Corporate and brand identity is an expression of a brand’s character and its promise to customers, and it’s the one key feature that a customer has the ability to notice, remember, and recognize. Like a brand name, a unique and compelling brand identity is a tangible asset that works in concert with marketing and public relations to create awareness of a company’s capabilities and strengths, – in short, a true competitive advantage.